Our story
Built for the businesses that build everything else
Welles Innovations was founded on a simple belief: small and mid-size businesses deserve the same quality of strategic thinking that large international companies take for granted.
Meet the founder
Edwin Welles
Founder & Principal Consultant
Edwin has spent 30 years doing the hard work of building and growing businesses — not advising from the sidelines. He has grown a company from scratch into an international manufacturing operation, navigated a buyout process from the inside, and accumulated the kind of experience that only comes from having real skin in the game.
He founded Welles Innovations to put that experience to work for SMB owners and executives who deserve a true thought partner. With an MBA, a Bachelor's in Chemistry, and three decades of pattern recognition across industries, Edwin brings both analytical rigor and hard-won practical wisdom to every engagement.
- MBA
- Bachelor of Science in Chemistry
- Built a business from startup to international manufacturing
- Experienced in buyout and acquisition processes
- 30 years of SMB strategy and operations experience
How we work
We're partners, not vendors
A lot of consultants show up, run a process, hand you a deck, and disappear. That's not what we do. We embed ourselves in your business, learn what makes it tick, and stay engaged until the work is actually done — not just delivered.
Clarity over complexity
Strategy shouldn't require a decoder ring. We translate complexity into clear priorities and concrete next steps.
Honest over comfortable
We'll tell you what you need to hear, not what you want to hear. That's what you're paying us for.
Results over reports
Deliverables are a means to an end. The end is your business performing better. We stay focused on that.
Partnership over transactions
Our best client relationships span years, not engagements. We invest in understanding your business deeply.
Ready to work together?
Start with a free 30-minute discovery call. No pressure, no pitch — just a conversation about your business and where you want to take it.
No commitment. Just a conversation.